Instagram Man Poured Sugar on a Forest Anthill and Hit 100 Million Views
A man on Instagram gave a forest ant colony unlimited food to test economic collapse, and hundreds of thousands of followers now vote on the ants' next meal.
What happened1/4 A bag of sugar on a forest anthill became a 100-million-view experiment
As of November 2026, a man on Instagram is running a live experiment on a forest anthill. He poured an enormous bag of sugar onto the colony and announced his plan: give the ants unlimited food, create inflation, and eventually collapse their economy.
The video reportedly attracted over 100 million views. He did not stop at sugar. He began delivering protein, soda, energy drinks and other treats to the colony, turning a patch of forest floor into a weekly broadcast watched by hundreds of thousands of followers.
How it works2/4 Followers voted for energy drinks and honey, and the ants got a rival to fight
100 million+views on the original sugar videoHundreds of thousandsfollowers voting on ant mealsThe feeding went beyond sugar. He laid a trail of sugar between two rival anthills to test whether the colonies would cooperate or fight. He delivered protein, soda and energy drinks on a regular schedule.
Followers vote on what the ants receive next. At one point, an energy drink mixed with honey won a viewer poll. The colony is now, in the words of the comments section, rich, overfed and wired on caffeine.
The reporting does not name a research institution or academic partner. The man's stated goal, per his own posts, is to watch an insect economy inflate and burst.
Photo: Photo: CC0 via Openverse Why it matters3/4 The crash that was supposed to come never showed up
The plan was inflation, then collapse. As of the reporting, the colony is still being fed and no collapse has been reported. The ants keep eating.
Commenters joke the colony will develop a religion around the "mysterious giant who delivers free groceries." The source post's own comedic voice imagines a tiny economist warning about unsustainable spending while the queen buys a third vacation anthill. These are jokes, not observations about actual ant behaviour.
The detail that does not fit: real ant colonies do not have money, prices or debt. They have pheromone trails, food storage and a queen. The "economy" is a story the audience projects onto insects following sugar.
Worth knowing4/4 The anthill is still open for business as of November 2026
The account keeps posting. Followers keep voting. The next poll will decide whether the ants get more honey, more soda or something else. The giant still delivers.
What keeps people watching is the joke structure: unlimited free food, no taxes, a mysterious provider, a population that never questions the arrangement. Commenters keep returning to the religion bit, the inflation bit, the "who pays" bit. The colony is still eating, and the crash is still scheduled for a future episode.
Questions people ask
Did the ant colony actually collapse or die?
No. Based on the reporting, the colony is still active and being fed. The planned economic collapse has not been reported. The account continues to post as of November 2026.
Is this a real scientific experiment?
No research institution or academic is cited in the reporting. The man describes it as a simulation of inflation and economic collapse for entertainment. Real ant colony behaviour involves pheromone trails and food storage, not money or prices.
How do followers choose what the ants eat?
The man runs polls on his Instagram account. Followers vote on the next food item. An energy drink mixed with honey won one such poll.
